The Rules

Money Management for the 21st Century
(No Boring Stuff)

No Boring Stuff - That's a Promise

(Now available in print on Amazon. Coming soon to all online bookstores and in e-book format.)


 In 2020 I wrote of a book:The Richest Man in New Babylon. Its publication was the culmination of more than 13 years of work; maybe even longer if you include the entire time I worked at the New Jersey Society of Certified Public Accountants.

I wasn’t an accountant; merely a writer/PR guy. And in my role as a writer/PR guy, I spent a lot of time interviewing experts and writing stories about personal financial planning; smart people’s recommendations for taking care of your money.

A few of my CPA experts pointed me toward a book titled The Richest Man in Babylon. The volume by George S. Clauson is a collection of pamphlets which were written in a simulated ancient dialect and set in Babylon, circa 5000 BCE.

The experts remembered Clauson’s work not so much because it was deep or well written. They remembered it because of its simplicity. It offered its readers a set of common sense “laws” that contained timeless financial wisdom.

In my book, The Richest Man in New Babylon, I extracted the “laws” from Clauson’s pamphlets and augmented them with the principles used by modern professional financial planners. This information became “The Rules.” I placed them into the context of a story set in a modern American city. A young man faces huge financial challenges, but he gets lucky. He meets a man who promises to introduce him to the richest man in the city; someone who may share the secret of how to attain great wealth. Someone will teach him The Rules.

It’s a good book and a good story for some audiences. But it is male-centered and ... it is a story. Many people today don’t have the patience to read a story. Just the facts – that’s what they want.

And so I wrote this book. Just the facts. Just The Rules. Just the stuff you really ought to know. No B.S.

No. Boring. Stuff.